Website Engineering & UI/UXClient: Lumina Creative Studio • 2025
Flagship Web Experience & Brand System
Designed and coded an award-winning Next.js marketing flagship featuring hardware-accelerated GSAP motion, Lenis smooth scrolling, and a 99 Lighthouse performance score.
+140%Average Session Duration
99/100Global Lighthouse Score
3.4xInbound Client Inquiries
The Friction & Challenge
Overcoming Legacy Obstacles
Lumina needed to reposition themselves from a regional boutique to a global design powerhouse. Their legacy WordPress site was sluggish (3.8s load time) and failed to reflect their cinematic craft.
The Architecture
Engineered Solution
Built using Next.js 14 App Router, Tailwind CSS, GSAP ScrollTrigger, and Studio Freight Lenis. Every interaction runs at 60fps, with sub-800ms page transitions and zero layout shift.
Visual Showcase
Execution in Production
Client Verification
“The website Phoenix built for us directly won us three enterprise accounts within four weeks of launch. The motion quality and speed are simply in another tier.”
Elena RostovaCreative Director, Lumina Studios
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