Digital Solutions & Web DevClient: Apex Athletica • 2024
High-Speed Headless E-Commerce Architecture
Architected a custom headless Next.js storefront powered by Shopify Storefront API and Stripe, doubling mobile conversion and lifting average order value by 28%.
+104%Mobile Conversion Rate
+28%Average Order Value (AOV)
48msTime to First Byte (TTFB)
The Friction & Challenge
Overcoming Legacy Obstacles
Apex's standard Shopify theme lagged on mobile during peak promotional drops, suffering high cart abandonment and restrictive checkout customizations.
The Architecture
Engineered Solution
Delivered an ultra-lean headless storefront with instantaneous optimistic cart updates, customized upsell modules, and integrated Klaviyo automated win-back webhooks.
Visual Showcase
Execution in Production
Client Verification
“Our Black Friday drop ran without a single glitch or slowdown. Our mobile sales numbers broke all historical company records.”
Chloe BennettVP of Growth, Apex Athletica
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